These studies provide compelling evidence that when consumers consider that recyclables are transformed into something new, they recycle more.The second study showed that wholesale plastic sleeves participants who viewed advertisements for products made from identified recycled plastic items were more likely to recycle than those who viewed advertisements for products that only mention the company engages in recycling practices.pollution, eco-friendly. The research team found that transformation messaging increased recycling by inspiring people to recycle. However, consumers recycling habits have not kept pace.
Participants who saw paper being transformed into the same product or a different product recycled more than participants who saw a generic # recycling message not involving product transformation.Increasing transformation salience among consumers should be a priority for any organisation seeking to increase collection rates.Washington: In order to increase plastic recycling rates, we need to change the conversation from where does plastic go to what does plastic create, as a new study has observed that consumers recycle more when they think about what such plastic waste can be transformed into. In fact, only 25."This research has important implications for companies and organisations seeking to increase recycling rates.The research team conducted six studies in which participants were asked to dispose of some scratch paper.
